Privacy Policy
1) INFORMATION ABOUT THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE DATA CONTROLLER
1.1 Thank you for visiting our website and for your interest in our services. Below, we inform you about the processing of your personal data when using our website. Personal data means any information that can be used to identify an individual.
1.2 The data controller responsible for data processing on this website, in accordance with the UK GDPR and applicable data protection laws, is:
AMELIA MAYFAIR
The data controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data.
You can contact us at:
1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content, such as orders. You can recognise an encrypted connection by the prefix “https://” and the padlock symbol in your browser’s address bar.
2) DATA COLLECTION WHEN VISITING OUR WEBSITE
If you visit our website for information purposes only, without registering or entering any data, we only collect the data that your browser transmits to our server, known as server log files. This includes:
The website you visited.
The date and time of access.
The amount of data transferred, in bytes.
The referral source that directed you to the website.
The browser used.
The operating system.
The IP address, where applicable in anonymised form.
The legal basis for processing this data is our legitimate interest in accordance with Article 6(1)(f) of the GDPR, in improving the stability and functionality of the website.
The data will not be transferred or used for any other purpose unless there is evidence of unlawful activity.
3) COOKIES
We use cookies in various parts of our website to improve your experience and to ensure that certain functions operate correctly. Cookies are small text files stored on your device.
Depending on their function, cookies may collect data such as the browser used, location or IP address. Some cookies make the purchase process easier, for example by remembering the contents of your basket.
The legal basis is Article 6(1)(b) of the GDPR, for the performance of a contract, or Article 6(1)(f) of the GDPR, for legitimate interests.
Disabling cookies may limit the functionality of the website.
4) CONTACT
When you contact us, whether by contact form or by email at support@ameliamayfair.com, we will use the personal data provided exclusively to respond to your enquiry.
5) CREATION OF USER ACCOUNTS AND CONTRACT PROCESSING
We process your data for the period necessary to fulfil the contract and subsequently delete it after the statutory retention period has expired.
6) USE OF DATA FOR DIRECT MARKETING
6.1 Email Newsletter
Our newsletter is sent exclusively on the basis of the user’s express consent, using a double opt-in process where applicable.
6.2 Emails to Existing Customers
We may send offers relating to similar products on the basis of our legitimate interest.
7) DATA PROCESSING DURING THE ORDER PROCESS
We transfer the necessary data to shipping providers and payment service providers in order to fulfil the purchase contract.
8) REQUESTING A PRODUCT REVIEW
We only request product reviews if we have obtained your prior consent.
9) SOCIAL MEDIA: INTEGRATED PLUGINS
Social media plugins only transmit data when the user actively clicks on them.
10) ONLINE MARKETING
We carry out personalised advertising based on our legitimate interest in offering you relevant products.
11) ANALYTICS SERVICES
We use Google Analytics with anonymised IP addresses to understand how our website is used without identifying individual users.
12) REMARKETING
The Facebook Pixel and Google Remarketing only operate with your prior consent.
13) RIGHTS OF DATA SUBJECTS
You have the right to:
Access: To know what personal data we hold about you.
Rectification: To correct incorrect or incomplete data.
Erasure: To request the deletion of your personal data.
Restriction and Objection: To restrict or object to the use of your data.
Portability: To receive your data in a structured format.
Withdrawal: To withdraw any consent previously given.
Complaint: To lodge a complaint with a supervisory authority.
14) DATA RETENTION PERIOD
We retain personal data for the period required by applicable tax and commercial legislation and then securely delete it.
Contact Information
For questions, order updates or assistance, please contact us at:
Email: support@ameliamayfair.com
Location: London, United Kingdom
Customer Service Hours
Monday – Friday: 9:00 AM – 5:00 PM
Weekend: 10:00 AM – 5:00 PM
